Recordmakers ‘91
Industry and Commerce
- Trent Reznor steams into production
By Alan Di Perna
Meet the man who’s made the strident yowl of
industrial music sound sweet to the major labels: “I don‘t know how integral we
are to the whole industrial genre,“ demurs Nine Inch Nails‘ Trent Reznor. “But I
think we helped open up people‘s eyes to the point where they could say, ‘Hey,
this stuff is a viable commodity. Let‘s go out and start scooping up industrial
acts.‘ I‘ve heard this comment a lot: ‘Typically I hate this kind of music, but
for some reason I like your band.’ “
Part of Reznor‘s power to convert listeners is
his finesse with high tech. He did Nine Inch Nails‘ Pretty Hate Machine as a one-man band using just a Mac Plus computer,
an E-max sampler and a few guitars. But more importantly, beneath NIN‘s
future-shock snarl there‘s a fairly traditional sense of pop songwriting. Even
if you‘re mad at the world, you can still be melodic -as is proven by Nine Inch
Nails‘ alternative hits “Head Like a Hole“ und “Down in It.“
“I was raised on Queen and Kiss,“ Reznor admits:
“your basic verse, chorus, bridge, outro kind of upbringing. I incorporate that
into what I do. And that‘s what I listen for in any music. Even wild experimental
stuff kicks in better when there‘s some structure. I like giving people something
to hang onto, but make it a bit hard to get at. I always thought the first
Jesus and Mary Chain album was really good: simple, structured songs but
arranged in such a hideous fashion that you had to get past all that to like
them.“
Reznor‘s production philosophy has made him a
hot commodity, so hot that Sire recently signed him to a production deal,
giving him complete freedom to choose the acts he works with. Pretty good for a
guy whose sale credit is Pretty Hate
Machine, a record he did in conjunction with a quartet of established
post-modern producers (Flood, Adrian Sherwood, John Fryer and Keith LeBlanc).
But the Sire deal has raised the hackles of TVT Records, Reznor‘s label for
Nine Inch Nails. A legal battle seems likely.
The ironic part is that Reznor has always gone
out of his way to avoid complications like these, deliberately shunning the
majors early on in his career. “I knew I was still moldable. I didn‘t want to
get into a situation where a big label comes in and says, ‘Okay kid, we‘ll hook
you up with the guy who remixed Fine Young Cannibals, he‘ll smooth things out a
bit and you‘ll be the next Information Society.‘ I knew I didn‘t have the
confidence or maturity to say no to a lot of that stuff.“
Reznor grew up playing keyboards in bar bands
around Pennsylvania and didn‘t write his first song until 1988. By
this point he was working as an assistant engineer and programmer at a Cleveland recording studio. Hard-pressed to
find musicians, he decided to draw on his studio know-how and make Nine Inch
Nails a one-man project.
“A good part of ‘88 was spent just figuring out
what Nine Inch Nails‘ persona was going to be. I didn‘t want to write a bunch
of unconnected songs. I wanted a dense piece of work that was coming from a
definite standpoint.“ Reznor‘s the kind of guy who spends months writing in his
journal before he commits a note to tape. Lyrically, Pretty Hate Machine‘s gloomy mood was “an amplification of just one
aspect of my personality,“ says Trent. “I‘m not that despondent in real life.“
Musically, the goal was to approximate the net effect of five or six different
personalities flailing away in the studio.
“Although I don‘t listen to Prince any more
these days, he was an influence in the past,“ says Reznor. “Because whatever
instrument he was playing, he could come up with his own identity on it. It was
my goal to try to do that on Pretty Hate
Machine. But it‘s a time-consuming process.“
After all his solitary studio labors, Reznor
got to experience the other side of the coin when Pretty Hate Machine was released in 1990 and he assembled a live
band to tour behind the record. Each time Nine Inch Nails crossed the country,
the songs seemed to get more aggressive and the band‘s popularity seemed to
take another leap. The climax came with the Nails‘ inclusion in this summer‘s
big Lollapalooza alternative rock tour, exposing Reznor and friends to a wider
audience than ever.
“The live show reflects where I’m at right now
- although the material is old. The show is hinting at what the material on the
new Nine Inch Nails album will be like.“ Though he‘ll be doing the new record
on his own again, Reznor has plans to incorporate the lessons he‘s learned
about live performance dynamics. “I’ve got lots of long [sampled] loops of
friends of mine playing drums. It sounds a lot like real drums.“
This time, of course, a lot more people will be
paying attention to what Reznor comes up with in the studio. But having held on
to his creative control thus far, Reznor‘s not likely to cave in now. “The
funniest thing is seeing all these A&R people who are now desperate to sign
Nine Inch Nails and realizing they‘re the very same people who wanted nothing
to do with us when I played the exact same songs for them two years ago.“
The Nailman’s Bag
There’s a room in Trent Reznor’s house that’s
furnished as follows: a Macintosh IIfx running Sound Tools, Deck, Turbo Synth,
Studio Vision and, occasionally, Performer. Two Akai S1100 samplers with
internal and removable hard drives, an Oberheim Xponder, MiniMoog, Prophet V5,
two Neve channel input strips, a Soundcraft Delta 32 console, Gibson Explorer and
Jackson guitars plugged into Marshall 8000 Series and Demeter amps, and
assorted outboard gear.
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